Stories Count

And I will show you that STORIES COUNT.

The tradition is long and distinguished.

• The ancient Greek philosopher Zeno of Elea knew it when he explained that if Achilles gave the tortoise a head start, he'd never catch up.
• The French philosopher and mathematician Blaise Pascal knew it when he explained how probability theory justified his faith in the existence of God.
• The English mathematician and writer Lewis Carroll knew it when he presented the curious symmetries that he found “Through the Looking Glass.”
• The English schoolmaster Edwin A. Abbott knew it when he crafted the shapes of plane geometry into Flatland.
• The Argentine librarian and author Jorge Luis Borges knew it when he led his characters and his readers to regular yet bewildering labyrinths of time and space.
• And now, in today’s Information Age, when facts and data are everywhere and we have a greater need than ever to understand the facts, the data, and the meaning they hold, leaders from business, government, education, and research know it.

Like other important ideas, math and logic are often best understood when they're presented in an meaningful context—when they're important to characters, part of the action, and intrinsic to outcomes—when they’re presented in stories.

That's why STORIES COUNT.